Huawei has announced that it is rebranding its flagship smartphone series, the Huawei P series, to become the new Pura series. The Chinese tech company introduced its latest smartphone from the P series, the Huawei P60 Pro, last year in May and emphasized its advanced photographic system with a XMAGE camera featuring a self-adjusting physical aperture.
Now, Huawei is rebranding its P series to become the new Pura series, focusing on simplicity and purity in design. The CEO of Huawei’s consumer division, Richard Yu, shared this information on the company’s Weibo profile. The new Pura series will focus on technology, fashion, and art in its design.
The new family of Huawei Pura will make its debut with the release of the Huawei Pura 70 smartphone, which will succeed the Huawei P60. The company has teased a promotional video showcasing the phone’s enhanced photographic capabilities and a new camera module with a triangular design while maintaining a classic and elegant aesthetic.
Huawei has not yet announced a specific launch date for the Huawei Pura 70 series nor have they revealed detailed specifications of the new smartphones. However, reports suggest that the series may include various models such as the Huawei Pura 70, Pura 70 Pro, Pura 70 Pro+ and Ultra.
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