Kaleidescape, a luxury home entertainment tech company renowned for its high-tech movie players and servers, is expanding into the cinema business with an “on demand” service for library titles. The move aims to make older titles more accessible in theaters and create ancillary revenue opportunities for content owners and exhibitors by attracting more moviegoers.
Kaleidescape’s Chief Operating Officer, Priscilla Morgan, believes that they have the ability to bring wonderful content back to the big screen. By servicing empty screens and allowing exhibitors to curate different themes for their customers on demand, Kaleidescape plans to sell its hardware to theater owners, provide encrypted content, and not take a cut of the revenue. This ensures that all earnings remain between the studio and the exhibitor.
The pilot program for this new service will be tested in several major theaters such as Alamo, Brenden, B&B Theatres, Cinema West, Classic Cinemas, Epic, Megaplex, and Star Cinema Grill. While details of the major studio content provider remain undisclosed, Chris Johnson of Classic Cinemas believes that offering access to a vast library of films will streamline bookings and fulfillment processes
