Lorna’s Caribbean and American Grill in Miami Gardens is preparing for the upcoming Formula 1 event by offering their famous conch soup on Saturdays. The restaurant’s owner, Matari Bodei, mentioned that they only serve this soup on weekends, which has become quite popular among locals. Despite the expected crowd of 600,000 people, customers are willing to navigate the traffic to get a taste of the soup.
On a busy Saturday, Bodei received about 50 orders for the conch soup, which significantly boosted their business by around 20%. Neighboring businesses like Classy Girl Beauty Supply, owned by Hassan Sam, tend to lose thousands of dollars in sales during Formula 1 events due to the traffic deterring their regular customers. However, loyal customers like Junior Correa still make an effort to grab a soup to go and enjoy the race at home.
The proximity to the race event benefits businesses like Lorna’s as they attract customers before, during, and after the event. Bodei sees any stadium event as an opportunity to boost sales and bring in new customers. The CBS Miami team covers stories like this one on their website CBSMiami.com.
