In 2024, Meghan Markle unveiled her new venture, American Riviera Orchard. The brand’s website and Instagram page were launched, sparking intrigue among fans. The brand’s focus on kitchen products and food items was evident from the trademark application.
Markle’s previous blog, The Tig, had provided recipes, advice, and personal essays to readers before its shutdown in 2017. With the recent launch of American Riviera Orchard, speculation about the nature of the new venture intensified. Many believed it could be a revival of her former blog or a new project altogether.
The Instagram page showcased photos featuring the brand’s name and monogram logo alongside Montecito’s location where Markle currently resides. A video on the brand’s Instagram story offered a glimpse into Markle baking and arranging flowers to the tune of “I Wish You Love” by Nancy Wilson playing in the background.
Despite further details being released about American Riviera Orchard, fans are eagerly waiting for updates from Markle herself as comments have been disabled on the brand’s Instagram page. While many are curious about what Markle has in store for them with this new venture, only time will tell what American Riviera Orchard will bring to the world of food and lifestyle.
