Meta, the social media giant, has recently unveiled new AI tools to help advertisers create marketing materials. With these tools, businesses can generate images for their advertising campaigns by providing the AI with an image of their products. Additionally, the model offers image expansion capabilities that allow for resizing to fit different sizes and use cases.
In the coming months, Meta plans to offer businesses a new feature that will allow them to customize their images using text prompts. The company is also rolling out new text generation features that will enable businesses to create ad headlines and primary ad copy. Meta aims to replicate businesses’ tones and voices by emphasizing key selling points based on past campaigns using its large language model Llama 3. These features are expected to be available globally by the end of the year.
The introduction of these AI tools comes after Meta announced increased funding for AI innovation during its recent earnings call on April 24th. The company is allocating an additional $5 billion for this purpose, with spending in AI and Reality Labs expected to reach $35-40 billion by the end of the year. However, this announcement led to a 15% drop in stock prices, raising questions about the profitability of AI technology.
Muddu Sudhakar, CEO of generative AI company Aisera, emphasized the importance of AI as a strategic focus for tech giants like Meta. He compared it to previous transitions like on-premises to cloud or desktop computers to mobile devices, indicating that missing out on AI development could be disastrous for companies in this field.
Meta’s commitment to innovation underscores the evolving landscape of technology and the significant investments being made in this field.
Overall, these new AI tools from Meta are designed to help businesses create more effective advertising campaigns while saving time and resources on creating marketing materials. With more investment in this technology coming from major players like Meta, it’s clear that AI will continue to play an important role in shaping our future online experiences.
