Microsoft’s LinkedIn leads the business category with 1.5 billion lifetime downloads, with other popular apps including Zoom, Microsoft Teams, OfficeSuite, and Indeed. In the productivity category, Google dominates with apps like Google Drive, Google Calendar, Microsoft OneDrive, Google Assistant, and Google Keep. These apps have received billions of downloads over their lifetime. According to Thomas Kriebernegg, General Manager of SplitMetrics, the popularity of apps that help users be more productive and manage their work efficiently is on the rise. With the increase in on-demand services, remote work, and mobile entrepreneurship, there is a growing demand for easy-to-use and feature-rich business and productivity apps. While acquiring users in the business category may be costly, the high engagement and potential value of these users present a significant market opportunity. The study also highlights the apps that have shown significant growth year-over-year such as Lopay Etsy Seller JobSwipe Parcel Tracking Shopify PDF Reader Notepad All Document Reader Google Tasks Link to Windows
Microsoft’s LinkedIn Leads Business Category with 1.5 Billion Downloads while Google Dominates in Productivity: Study Highlights Growing Demand for Efficient Work Tools
