The recent announcement from Migros CEO Mario Irminger has brought a shift in strategy for the company, as they are now encouraging industrial companies to focus more on their original purpose of supplying their own supermarkets. This is a move away from becoming international brand manufacturers like Nestlé or Unilever.
As part of this change, Matthias Wunderlin has been appointed as the new head of industrial operations at Migros, while long-time manager Raphael Gugerli has stepped down. Gugerli had been instrumental in expanding abroad and launching innovative products like compostable coffee balls under the Coffee B brand. However, with Migros refocusing on its own stores, it plans to sell off the cosmetics and detergent manufacturer Mibelle.
Despite enthusiasm for expanding into foreign markets, Migros aims to concentrate on the supermarket business and streamline their industrial operations. Delica, known for its export focus, will undergo changes as part of the company-wide restructuring. The profitability of foreign commitments and individual industrial companies remains undisclosed.
Gugerli’s leadership at Delica had led to the merger of multiple companies under one umbrella, but with the shift in strategy, further adjustments are expected under the new management. The future direction of Migros Industrie is still evolving, and the company is likely to continue making changes to align with its revised goals.
