Milk & Honey Music + Sports + Ventures has recently acquired VMG Sports, a boutique sports agency that represents various NFL players. This deal was brokered by Lucas Keller, the president and founding partner of Milk & Honey, along with VMG agents Adam Heller, Michael Simon, Greg Diulus, and Sammy Spina. With this acquisition, the 15 players represented by VMG Sports will now be part of Milk & Honey’s existing roster of 83 clients.
The legal aspects of the deal were handled by a team of professionals including lawyers from Barnes & Thornburg, representatives from Big Plan Holdings, Pinnacle Bank, and Gold Business Management. This strategic move solidifies Milk & Honey’s position as a leading player in the representation of premier talent in both the music and sports industries.
VMG Sports was known for representing various NFL players including well-known names such as Travis Kelce. With this acquisition, Milk & Honey is expanding its reach in the sports industry to include even more talented athletes on its roster. The company shares a common commitment to advocating and creating value for their clients whether they are athletes or artists.
Milk & Honey was established a decade ago as a boutique management company specializing in representing songwriters, producers, and artists. Three years ago, the company expanded into the sports world with key additions to the team. According to Dave Frank, the belief in the influence of both music and sports as forms of entertainment remains unwavering. This recent acquisition is seen as a significant step in the company’s commitment to representing a diverse roster of talent worldwide, aligning with their vision as an entertainment company.
