TikTok and Universal Music Group (UMG) have reached an agreement that will once again allow users of the social network to use songs from popular artists such as Taylor Swift and Bad Bunny in their videos. This licensing deal will bring UMG’s music back to TikTok, with new terms for monetization and protection from artificial intelligence.
According to Universal Music Group president and CEO Lucian Grainge, the agreement is focused on the value of music, the importance of human art, and the well-being of the creative community. Users will now have access to UMG’s vast song catalog, featuring artists such as Taylor Swift, Harry Styles, Bad Bunny, Ariana Grande, and Drake.
Both parties have agreed on new ways for artists to monetize their music on TikTok. They have also integrated analytics tools into the platform to help artists connect with fans globally. Measures have been put in place to protect the value of human art and the economy for artists and composers in light of AI developments. For instance, unauthorized AI-generated music has been removed from TikTok.
TikTok CEO Shou Chew expressed his excitement about renewing its relationship with Universal Music Group. He stated that music is a crucial element in TikTok’s ecosystem. Following this agreement, both companies are working quickly to make these songs available to users for video creation purposes.
Overall, this licensing agreement highlights the importance of protecting creators’ rights while still allowing them to monetize their work on digital platforms like TikTok. It also underscores how technology continues to evolve and change how we create and consume content online.
