Navigating the World of Live Streaming: How Sports Fans Can Stay Engaged in the Digital Age

Connecting with Sports Fans: How FloSports’ John Turner Uses Storytelling and Accessibility to Reach Digital-Native Audiences

In the current era of live streaming, sports fans are confronted with myriad choices when it comes to watching games. They have to decide which games to tune into, what device to use, and which platform to stream on. To keep viewers engaged, it is crucial to offer a diverse range of options seamlessly.

During the 2024 SVG Digital Engagement Forum, FloSports’ VP of Content, John Turner, discussed the company’s growth over the past year. He also emphasized how the team at FloSports is adapting to meet fans’ evolving needs and expectations. Turner shed light on what the company can achieve in the future as the industry continues its rapid transformation.

For more interviews from the 2024 SVG Digital Engagement Forum and other industry-related discussions, viewers can check out SVG’s YouTube channel.

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