Commerce Director Alba Martinez unveiled during the first 100 days of the administration that the city has reviewed 96 different permit processes across 53 business types, identifying numerous pain points that require attention. Martinez emphasized the need to simplify food service hurdles for small businesses, aiming to reduce unnecessary paperwork, steps, approvals, and delays that currently burden businesses and city workers.
To further support businesses, the city plans to create a centralized digital platform for businesses to access relevant resources, information, and training at any time. This customer-centered service will be responsive and supported by advocates for businesses. A specialized unit within the mayor’s business action team will focus on speeding up efforts to resolve issues with permits, licenses, taxes, and payments.
One major change that drew applause was the initiative to accept credit card and digital payments across city platforms. Previously, business owners were required to come to City Hall with a check in hand to pay for permits. The city is working to streamline the system, with a focus on supporting small businesses started by disadvantaged groups.
Jennifer Rodriguez of the Hispanic Chamber of Commerce expressed her approval of this initiative. She stated that this change is something businesses have been advocating for years. Making it easier for businesses to start and grow will enable them to focus on their work and generate revenue. By addressing the complexities that disproportionately affect small businesses, sole proprietors, and enterprises owned by minorities, women
