The 2027 NBA All-Star Weekend will take place in Phoenix, and Suns owner Mat Ishbia is thrilled about the news. The city’s recent ranking as one of the top 10 cities for sports business by the Sports Business Journal played a significant role in the decision.
Phoenix made it to the top 10 this year and was recognized as a leading sports market in the Western region, just below cities like Los Angeles and Las Vegas. The report highlighted several factors that contributed to Phoenix’s success, including its abundance of modern venues, media partnerships, key vendors, safety, hospitality, and entertainment options.
One factor that stood out was Phoenix’s accessibility and compactness. With 14 professional sports venues within an hour’s drive and a thriving casual golfing culture, the area has become a premier sports destination. Permanent events like the NASCAR United Rentals Work United 500 and the ATP Arizona Tennis Classic have only added to its reputation.
In recent years, Phoenix has invested billions of dollars in new venues like Legacy Sports Complex in Mesa. The city’s relatively low tax rate, with a room tax of only 12.57%, adds to its appeal for hosting major sporting events. With more impressive stadiums on the way, Phoenix’s status as a sports hub is only expected to grow.
Mat Ishbia expressed his excitement about bringing basketball fans together for what promises to be an unforgettable event.
“We are thrilled to host the NBA All-Star Weekend,” said Ishbia. “Phoenix has always been a great basketball town, and we can’t wait to showcase our city to some of the biggest names in sports.”
