Fitness coach DJ Gibson, who is based in New York City, specializes in training clients one-on-one. With a background in rehabilitation settings, he has become known as a mobility specialist who uses calisthenics and kettlebells to help his clients achieve their fitness goals. As his business grows and reaches more clients across different platforms, Gibson recognizes the need to take action to protect it.
To ensure the safety and privacy of his clients, Gibson engages in a discussion with Pete Hill, a vice president of product at The Hartford, a company that specializes in small business insurance. Hill provides insight on liability policies and emphasizes the importance of safety in the various small private gyms where Gibson currently trains clients. By understanding his liabilities and the responsibilities of gym owners, Gibson can better protect his business as it expands both online and in physical spaces.
Hill offers valuable advice to Gibson on growing the online arm of his business while navigating potential business and privacy risks. From marketing to data liability, Hill provides guidance on safeguarding clients and ensuring the success of Gibson’s expanding business. For those looking to start or scale their businesses, The Hartford has a Small Business Playbook that offers expert information on financial, marketing, and other professional aspects to support growth at every stage.
DJ Gibson is not alone in recognizing the need for protection as he expands his business online. In fact, many trainers from marginalized communities face unique challenges when it comes to building their businesses due to systemic barriers such as racism and discrimination. To address this issue, Men’s Health and Women’s Health created the Strength In Diversity program which provides mentorship from elite fitness professionals
