Puig: A Luxury Brand Ready to Go Public with IPO of 14 Billion Euros

Puig prices IPO at 24.5 euros, topping prospectus.

Puig, a luxury cosmetics and perfumery group, is set to go public this Friday with an IPO value of 14,000 million euros after setting the IPO price at 24.5 euros per share. This price is at the top end of the range considered in the IPO prospectus, reflecting the successful nature of this major operation in Europe for the year. The strong demand from institutional investors has allowed the company to maximize both returns for current shareholders and raise funds effectively.

Puig’s upcoming IPO has generated significant interest in the market, with potential for growth and profitability post-listing. The company’s strategic decisions leading up to the IPO reflect a desire to raise funds for strategic initiatives while maintaining its family-owned identity. Puig has strategically placed its shares with high-quality funds and investors, positioning the company for potential growth post-IPO. The company’s choice to list with two types of shares, A and B, without a traditional discount, has raised some concerns among managers. It will be interesting to see how the market values Puig in light of its expected annual growth and current valuation.

The overwhelming demand for Puig’s IPO was evident as the order book was quickly filled last week. The placement banks even suggested raising the price of the offer after it was covered at 24.5 euros, highlighting the interest from investors. The company’s coordinators include Goldman Sachs, JP Morgan, Bank of America, BNP Paribas, CaixaBank, and Banco Santander, indicating a high level of support from key financial institutions. Market experts suggest that Puig’s upcoming IPO will combine a capital increase with a direct sale of shares, aiming to raise significant funds for future growth and management of debt.

Puig’s family’s decision to offer 32% of the company’s capital on

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