Snoop Dogg, a renowned rapper and media personality, has announced his partnership with the Arizona Bowl. This marks the first time an alcohol brand has collaborated with a college bowl game. The event will take place on December 28 at Arizona Stadium, where teams from the Mountain West Conference and Mid-American Conference will compete.
Snoop Dogg’s new premium spirits company, created in collaboration with Dr. Dre, is launching its debut product: Gin & Juice by Dre and Snoop. This product is named after Snoop Dogg’s iconic 1994 hit song.
In a social media video, Snoop Dogg expressed his excitement about the partnership and emphasized the importance of focusing on the traditional values of college football. He highlighted the importance of highlighting colleges, players, competition, community, fan experience, and pageantry of the game rather than getting caught up in issues like NIL (Name, Image, Likeness), conference realignment, and coach movement.
Given his strong connection to football at all levels – including sending players from his Snoop Youth Football League to colleges and the NFL – Snoop Dogg feels it is fitting for him to play a role in enhancing the college football experience.
