EA Sports and the Red Bull Formula One team have announced a partnership for the 2024 season. The collaboration will see Red Bull play a key role in promoting EA Sports titles, including F1 24 and EA Sports FC. Max Verstappen will once again be involved in the collaboration, given his background in gaming and involvement with Team Redline, an esports outfit.
The partnership is expected to enhance the F1 gaming experience and take it to new heights with F1 24. Given Verstappen’s background in gaming, it is a natural fit for EA Sports to expand its partnership with him. This agreement goes beyond a personal endorsement deal to include the wider Red Bull team.
Verstappen will continue to sport EA branding on his helmets this season, with the addition of EA Sports F1-inspired helmet designs at select Grands Prix. Christian Horner, Red Bull Racing’s chief executive and team principal, expressed excitement about the partnership with EA Sports. He noted that F1 is growing and attracting new, younger, and diverse audiences worldwide, many of whom engage with racing through gaming.
Looking ahead, Formula One is set to make a return to China this weekend for the Chinese Grand Prix at the Shanghai International Circuit from April 19th to 21st. Additionally, the BlackBook Motorsport Forum will be held in London in April for its 10th anniversary edition, focusing on the evolution of motorsport and the trends shaping the industry in the coming decade.
