In 2024, the Idealo platform released a report on the state of Italian e-commerce. The report revealed that despite economic challenges such as inflation and the energy crisis, Italians continue to have a consistent purchasing habit. Specifically, there was a stable number of regular buyers for the third consecutive year. This indicates that the e-commerce sector in Italy is resilient and competitive.
In terms of consumer behavior, ISTAT data from 2023 showed that prices rose by an average of 5.7% compared to the previous year, with significant growth in the food sector. However, despite these economic pressures, 85% of digital users made at least one online purchase per month and 24% made weekly purchases. Additionally, consumers are becoming more conscious and informed about their online shopping habits. Nearly half (47%) use price comparisons to access detailed product information while a similar percentage (46%) search for special offers and discounts.
The report also noted a growing interest in the second-hand market, particularly in the electronics sector where there was a 4% increase in interest compared to the previous year. Used smartphones and notebooks were among the most sought-after products indicating a shift towards more sustainable and economically advantageous options. Online shopping preferences also varied by age group with electronics being more popular among 45-55 year olds while fashion and accessories were preferred by 25-34 year olds.
Overall, this data provides valuable insights for online retailers who can plan more effective sales strategies by utilizing price comparison platforms to reach a wider audience. The report underscores how important it is for retailers to adapt to meet changing consumer preferences in order to remain competitive in Italian e-commerce market.
In conclusion, despite economic challenges such as inflation and energy crisis, Italians continue to have consistent purchasing habits in e-commerce industry which shows its resilience and competitiveness even under pressure.
