Revolutionizing Filmmaking: AI Tool Sora Set to Change the Game in Hollywood

Axel Springer, the parent company of Business Insider, has entered into a global deal with OpenAI to allow the training of AI models on its media brands’ reporting. This collaboration could lead to further advancements in AI technology and its use in various industries, including entertainment.

In February, OpenAI unveiled Sora, a new video-generating tool that has the potential to revolutionize the film industry. Despite some concerns about the impact of AI on creative industries, studios have shown interest in using Sora as a way to save time and money. Sam Altman, CEO of OpenAI, has recently held meetings with Hollywood executives in an attempt to persuade them to use the tool in their productions. Some formal agreements have been made as studios see the tool as a valuable asset for their workflow.

Sora creates realistic videos based on user prompts and can include complex scenes with multiple characters and specific types of motion. Other companies are also working on similar text-to-video tools, such as Google-backed startup Runway, Meta’s Emu Video, and Google’s Lumiere. These tools offer filmmakers new possibilities for storytelling and could lead to more innovative approaches in filmmaking.