At NAB 2024, HAND (Human & Digital) will showcase its global Talent ID registry (Booth W3921). This unique identifier standard is designed to benefit legal, virtual, and fictional talent in various industries such as entertainment, sports, music, gaming, and more. The technology aims to address threats to Name, Image, Likeness (NIL) rights posed by unlicensed AI deepfakes while also streamlining talent usage for consent-based digital replicas.
The B2B Talent ID registry by HAND offers business intelligence through APIs and web UI. These public talent IDs are interoperable, free to resolve, do not expire, and are currently accessible in the media supply chain. The technology operates on a Software-as-a-Service (SaaS) subscription model, providing subscribers with API and web UI access.
Will Kreth, CEO & Founder of HAND emphasizes the importance of protecting individual talent’s NIL rights and a brand’s Intellectual Property from emerging AI technologies like deepfakes. The interoperable Talent ID system by HAND aims to track, safeguard, and automate talent usage across the media supply chain efficiently.
Recently, HAND has integrated its Talent ID technology and APIs into the Fabric database. Fabric is a cloud platform that enables customers to manage metadata about TV shows, movies, games
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