Samsung is constantly working on improving its digital assistant, Bixby, with new features powered by generative artificial intelligence (AI). These latest additions to Bixby were unveiled during the presentation of the Galaxy S24 and include the Rodea search tool, Photo Assistant, Real-time Translation, and Notes Assistant. While these functions have not yet been extended to Bixby, Samsung’s ongoing plans for the assistant are clear.
In an interview with CNBC, Executive Vice President of the device business, Won-joon Choi, confirmed that Samsung aims to equip Bixby with generative AI in order to enhance its capabilities and facilitate more natural conversations. This development aligns with the company’s goal of creating an interface that seamlessly integrates with Samsung products across its ecosystem.
Overall, Samsung’s commitment to enhancing Bixby with generative AI demonstrates its dedication to evolving the digital assistant to better serve users and redefine its role within the company’s offerings.
