Seed World editors are excited about the recent changes in their brand over the last few months. Aimee Nelson, editor of Seed World U.S., believes that unifying all of their brands under one name will bring more recognition and credibility to their sector. By creating a cohesive connection with their readers, they aim to provide accessible content that resonates with audiences on a local, regional, and global scale.
According to Nelson, this change is a natural fit for all of their brands. Having everything under the Seed World name will help them adopt a global perspective when addressing agricultural issues, as agriculture is not confined to local boundaries. Senior editor Marc Zienkiewicz of Seed World Canada shared the same sentiment, stating that having everything under one umbrella gives the brand a global feel. With just a click of a button, he can access information from the entire global seed sector, spanning across countries and continents.
Marcel Bruins, editorial director of Seed World Europe, expressed his excitement about having everything under one umbrella now. While they were already a big family, it wasn’t always clear to their audience. However, with the brands now under one big banner and platform, the brand feels more unified and connected. Elena Mansur O’Dowd, the associate editor of Seed World LATAM discussed the importance of connectivity within the agricultural world. She stated that all stakeholders in the region need to feel like they are part of the conversation and be able to give their perspective and comments. With the agricultural world being so interconnected it’s crucial for everyone to be involved.
Madeleine Baerg, director of content emphasized the significance of connecting editors, geographies
