Serena Williams Eyes Investment in Women’s Basketball: A Winning Strategy for the Future of Sports

Serena Williams Shows Strong Interest in Investing in WNBA Team

Serena Williams, a tennis legend and 23-time Grand Slam champion, has already invested in multiple sports ventures in Los Angeles. She has shown interest in the rise of women’s basketball and is considering putting her money behind the sport. In an interview with CNN, Williams expressed her willingness to invest in a WNBA team, stating that she would be “absolutely” interested in the right market.

Having earned approximately $95 million in prize money during her tennis career and with an estimated net worth of $290 million, Williams and her husband Alexis Ohanian have used their wealth to invest in various sports ventures. These include Angel City FC of the National Women’s Soccer League and the Los Angeles Golf Club, among others.

While Williams did not specify her interests in investing in the WNBA, she acknowledged the league’s expansion to the Bay Area alongside the Golden State Warriors. In the interview, she highlighted the importance of lifting up women’s sports, like women’s soccer and basketball, to reach the same platform that tennis has achieved internationally.

Williams emphasized the momentum in women’s sports and the opportunities for growth and success, pointing to the increased viewership of women’s sports events like the NCAA women’s national championship. She dismissed the idea of risks involved in investing in women’s basketball, stating that it is an “overly safe bet” due to the excitement and appeal of women’s sports.

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