TelevisaUnivision, a Spanish-language television company, is partnering with technology company Shopsense AI to enhance the viewing experience of its audience during events like the Latin American Music Awards. The collaboration aims to provide an interactive opportunity for viewers to shop while watching their favorite artists perform.
During this year’s award show, viewers will be prompted to check out a curated collection of products related to the celebrities featured in the program. These collections will include fashion inspired by host Alejandra Espinoza, items reflecting the show’s aesthetics, and affordable apparel for fans to dress like their favorite artists.
TelevisaUnivision’s president of U.S. advertising sales and marketing, Donna Speciale, expressed excitement about the partnership with Shopsense AI. The goal is to create a seamless integration of retail into the content, giving partners the chance to reach a wider audience and connect with consumers in more ways.
Shopsense AI uses QR codes and specific URLs to lead viewers to a digital store tailored to the show they are watching. This allows viewers to purchase products they see on TV without having to leave their living room. The trend of shoppable TV has become increasingly popular across various television companies as it provides an easy way for audiences to make purchases while watching their favorite shows or movies.
Overall, this collaboration between TelevisaUnivision and Shopsense AI is expected to provide a more engaging and interactive viewing experience for audiences during events like the Latin American Music Awards.
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