The Olde Open Window, a gift shop with antiques and home décor located in downtown Brainerd, opened its doors 14 years ago. Over the years, the store has evolved and adapted to the market’s needs and opportunities. Lynda Boyd, the owner of the store, emphasizes the importance of flexibility and vision in running a small business.
Initially, Boyd quickly expanded the store within six months of opening, seizing any opportunities that came her way. She mentions that the store’s growth has been driven by word of mouth and loyal customers, as well as a strong presence on social media. The tight-knit small business community in the Brainerd Lakes Area also plays a significant role in supporting stores like The Olde Open Window.
Boyd recognizes the importance of collaboration among local businesses, as they refer customers to each other and celebrate each other’s successes. The store has become a guide for other small businesses in the area, providing advice and support to those starting out. Additionally, The Olde Open Window features products from over 20 local businesses and vendors, creating a platform for other entrepreneurs to showcase their goods.
Despite facing challenges such as competition from larger retailers and economic downturns over the past 14 years, The Olde Open Window has managed to thrive due to its adaptability and commitment to customer service. Boyd’s dedication to growth serves as an inspiration for entrepreneurs in the area who want to create sustainable small businesses that contribute positively to their communities.
In conclusion, The Olde Open Window is an excellent example of how adapting to market needs and collaborating with local businesses can lead to success in running a small business for 14 years or more.
