Sports Illustrated Tickets has recently joined the NFL Ticketing Network, a multi-year deal that will begin with the 2024 season. This partnership has made Sports Illustrated Tickets an officially recognized licensed channel partner of the NFL, allowing them to integrate into the league’s primary ticketing inventory and become a part of the official ticketing ecosystem. Sources have indicated that the ticketing companies involved pay seven figures annually for this designation.
As a result of this partnership, Sports Illustrated Tickets will be taking over StubHub’s spot in the NFL Ticketing Network, which was initially involved in the league’s open ticketing marketplace concept in 2017 but backed away from several league-wide deals after being acquired by Eric Baker in 2021. By joining forces with other ticket resale platforms such as Vivid Seats, SeatGeek, and Ticketmaster, Sports Illustrated Tickets will gain increased exposure and have the opportunity to compete on a larger scale.
In order to grow its market share in the competitive ticket resale landscape, Sports Illustrated Tickets is committed to providing customers with a no-fee transparent experience in their transactions. This move is expected to solidify their presence in the secondary ticketing marketplace and attract more customers looking for a reliable and trusted source for purchasing NFL tickets.
