Tasmania has successfully created an intelligent and unique campaign to promote tourism, known as TasmanAI. This campaign involves the local artistic community in creating captivating images of Tasmania’s landscapes and characteristics.
Using human creativity rather than algorithms, local artists transform user requests into works of art that are sent directly to the users. The accompanying video explains the creative process in a fun and engaging way, showcasing how art and storytelling can be used to effectively promote tourism.
TasmanAI includes a user-friendly website that provides information for visitors on cities to explore, national parks to discover, and cultures to learn about. The website also offers advice on transportation, accommodations, and attire based on the season. Through this campaign, Tasmania showcases its unique features and attractions to potential visitors in a creative and innovative way.
Overall, Tasmania’s TasmanAI campaign is a successful way to promote tourism through art and human connection rather than relying solely on algorithms. It effectively combines traditional elements with modern technology to engage audiences and showcase the beauty of the island.
