Technology at the Forefront: How Latina Mothers Are Choosing Electronics as Mother’s Day Gifts

In a study by Morning Consult, it was revealed that 40% of Latina mothers in the US prefer cell phones or smart watches as gifts for Mother’s Day. This is double the preference of the rest of Americans. Electronics, such as phones and smart watches, are now more popular gift choices than jewelry or clothing among Latina mothers. However, flowers still remain the most expected gift for Mother’s Day.

Verizon has launched promotions and offers targeting Latin consumers in the US for Mother’s Day, recognizing the importance of technology in connecting mothers with their loved ones. The report by Verizon found that three out of every four Latino adults communicate with their maternal figure at least once a week, with more than half of Gen Z Latinos calling their mother figures every day. This shows that the Latin community has a closer relationship with their mother figures compared to the American population.

Latina mothers consider their phones important for parenting and staying in touch, with many using their phones to take photos, stay in touch with family, and make video calls. Verizon has introduced discounts and offers for Latina mothers, with a focus on new smartphone models like the iPhone 15 or Galaxy S24+. The survey also revealed that Latina mothers are more likely to delay purchasing new smartphone models, making Mother’s Day a prime opportunity for Verizon to promote discounts to this demographic.

In addition to focusing on technology, Verizon also recognized the importance of celebrating other maternal figures on Mother’s Day beyond just moms. Their Vice President of Local and Segment Marketing, Robyn Parks emphasized this point by saying “We understand that families come in all shapes and sizes and it is important to celebrate all maternal figures on this special day.” Overall, Verizon’s research underscores the increasing reliance on technology for communication and connection among Latina mothers in the US.