The restaurant technology landscape is constantly evolving, with different demographic and service segments having varying attitudes towards it. Operators must understand their customer base and match their tech investments accordingly in order to gain a competitive edge.
The report shows that 76% of operators believe that using technology gives them an advantage, but many feel that they could do more to keep up with the latest trends. Customers value convenience and speed when it comes to ordering and paying for food, with 7 in 10 adults looking for deals when dining out or ordering takeout or delivery. Full-service customers are likely to place an order or pay the check using a tablet at the table, while limited-service customers prefer to use a smartphone app for ordering. Delivery customers also prefer using a smartphone app for placing orders.
Operators have the opportunity to enhance the customer experience, amplify marketing, and operate more efficiently through technology. While most operators consider their technology to be mainstream rather than leading edge, choosing the right tech that meets their customers’ needs is crucial. By identifying which technologies are important to each segment’s convenience, wants, and must-haves, operators can make informed decisions about where to invest in technology.
The Restaurant Technology Landscape Report 2024 provides valuable insights into the current state of restaurant technology and what customers want from it. Operators should take this information into consideration when making decisions about how to integrate technology into their businesses in order to stay ahead of the competition and meet customer expectations.
