Alain Khoury, a pioneer in the advertising sector in Lebanon and the Arab world, passed away in Beirut at the age of 82. He was known for his visionary approach to storytelling and effective communication in advertising. His legacy is seen in the numerous campaigns that resonated with audiences and in the professionals he mentored, who carry on his passion for advertising.
Khoury started his career by teaching advertising at the Lebanese University of Fine Arts and went on to found the successful agency “Publi-Graphics” in 1968. In 1971, he established “IMPACT Advertising”, where he served as the head for forty years. Under his leadership, the agency grew into a powerhouse and played a significant role in enhancing the global creative reputation of the BBDO network and Omnicom MENA.
His commitment to excellence transformed the agency into a leading regional advertising group. Upon his retirement in 2011, Khoury left a lasting mark on the industry and all those who had the privilege of working with him. His legacy will continue to inspire future generations of advertisers to strive for excellence and make a meaningful impact on their audiences.
