TikTok has become a powerful tool for businesses looking to reach a wider audience, with more than 1.7 billion subscribers worldwide. Local business owners in the Twin Cities have experienced success on the platform, using its famous algorithms to cater to users’ preferences and drive them towards more of what they like.
However, concerns about national security have led lawmakers to consider regulations surrounding the app. With the potential ban looming, business owners are worried about how this could impact their ability to reach customers and promote their products or services.
The uncertainty surrounding TikTok’s future has created anxiety among these entrepreneurs, who rely on the platform for marketing and growth opportunities. As the debate over TikTok’s future continues, business owners are urging lawmakers to consider alternative solutions that would allow them to continue reaching their target audiences without compromising national security concerns.
