TikTok and UMG Reach Groundbreaking Licensing Agreement to Bring Music Back to the Platform

Universal Music Group (UMG) and TikTok have reached a new agreement that will allow users of the popular social network to once again use songs from artists like Taylor Swift and Bad Bunny in their videos. This “multidimensional” licensing agreement between the two parties will bring back songs from UMG artists and composers to TikTok, all while ensuring fair remuneration and protection against artificial intelligence.

The partnership between TikTok and Universal Music Group aims to introduce new ways for artists to monetize their work, along with providing tools for analysis and sales integration to help them expand their global fan base through the vast reach of the video platform. Additionally, measures have been taken to protect the integrity of human art and ensure that artists and composers receive their due share of revenue in the face of advancements in artificial intelligence.

TikTok CEO Shou Chew expressed his satisfaction with the new agreement, emphasizing the importance of music in the TikTok ecosystem and the collaborative efforts with Universal Music Group. The partnership brings back access to a wide range of UMG song catalogs, including tracks from popular artists like Taylor Swift, Harry Styles, Bad Bunny, Ariana Grande, and Drake.

Lucian Grainge, the president and CEO of Universal Music Group, emphasized