In the Twin Cities, business owners are raising concerns about the potential ban of TikTok. With over 1.7 billion subscribers worldwide, the app’s algorithms are known for tailoring content to users’ preferences, making it a valuable tool for marketers. However, critics argue that its addictive nature can have negative consequences.
Esme Murphy explores the local impact of this debate in Talking Points. The Minneapolis Chamber of Commerce, representing over 1,500 small businesses, is particularly concerned about the effects of a TikTok ban on its members. These business owners rely heavily on the platform to connect with younger customers and promote their products or services.
The fear of losing access to TikTok has led these business owners to advocate for a resolution that allows them to continue using the app as an effective marketing tool. They understand the importance of staying up-to-date with evolving technology trends and are concerned about what a ban could mean for their businesses.
