With over 1.7 billion subscribers globally, TikTok’s algorithms are known for catering to users’ preferences, attracting both praise from marketers and criticism for being addictive. Local business owners in the Twin Cities are expressing concern over the potential ban of TikTok, which could potentially impact how they connect with their target audience and market their services.
Esme Murphy from CBS Minnesota spoke with a local business owner whose company, Formidable Genealogist, focuses on helping individuals analyze and understand DNA test results in depth. The ban of TikTok could have significant implications for this business and its ability to reach its target audience effectively.
The uncertainty surrounding the fate of TikTok has left many small business owners on edge, unsure of how they will adapt to potential changes in their marketing strategies. As a popular social media platform that has become an essential tool for reaching and engaging with a wide audience, the potential ban of TikTok is a significant concern for those who rely on it for business growth.
