In less than two weeks, Texas is set to welcome more than a million visitors for the total solar eclipse on April 8. This event is predicted to bring in more than $1 billion into the local economy while people are in the state. The city of Red Oak is preparing for anything but a normal Monday as the eclipse will cast darkness over the city for approximately 4 minutes and 13 seconds.
Phillip Hughes and his sister, Michelle Bezanilla, co-owners of the restaurant Gravy, are strategizing how to ensure their business is ready for the influx of guests during the eclipse event. They plan to adjust their menu and bring in additional help, including high school students, to accommodate the expected overflow of customers.
Clint Woodward, President and CEO of the Red Oak Area Chamber of Commerce, anticipates a significant increase in revenue for the community during the eclipse event. He emphasizes the importance of preparation, advising local businesses to ramp up staffing, increase inventory, and encourage residents to stock up on essentials ahead of time. The eclipse is expected to be a multi-day event, starting as early as Friday and continuing through the following weekend.
The owners at Gravy are focused on making the eclipse experience enjoyable for all guests and hope to use it as an opportunity to introduce themselves to potential future customers. They plan to celebrate this unique event with special offerings and a festive atmosphere outside of their restaurant.
Woodward stresses that businesses need to be ready for an influx of visitors and capitalize on this opportunity as a chance to attract new customers.
The total solar eclipse in Texas has been anticipated with excitement by both residents and visitors alike. With more than $1 billion estimated in economic impact throughout the state, it’s clear that this event will leave its mark on Texas history forever.
