As a journalist, I can confirm that most attorneys see social media as either a distraction or simply a marketing tool. However, there is much more to social media than just that. In fact, social media platforms serve as excellent resources for gathering business intelligence. By leveraging the power of social media, you can become a business development and management superstar.
In a recent episode of the Non-Eventcast podcast, Betsy Munnell from EHMunnell shared insights on how to use social media for business intelligence. Jared Correia from Above the Law Non-Event started the conversation by discussing Betsy’s transition from being a lawyer to coaching attorneys on business development. Betsy then shared strategies for getting lawyers to engage with social media and using these tools to gather business intelligence related to their practices.
The discussion also touched upon how Twitter has become a breaking news service and how LinkedIn is a great platform to connect with other professionals. Betsy emphasized the value of customer relationship management (CRM) tools for law firms and shared her thoughts on the future of AI in the legal industry.
If you feel like you are not getting the most out of your social media platform, it might be time to rethink how you are using it. The Non-Eventcast podcast episode offers refreshing insights to help you get started. Additionally, you can explore the CRM Buyers Guide at Above the Law Non-Event for more on the latest resources. Jared Correia, a consultant and legal technology expert, hosts the Non-Eventcast, which is featured in Above the Law Non-Event’s Tech-Perplexed Lawyers series.
