Uncrustables, the frozen PB&J sandwich maker owned by J.M. Smucker Co., is on track to become a $1 billion business. Since being acquired in 1998 for around $1 million, sales of the circular sandwiches have grown steadily, with nearly $700 million in sales reported last year. The demand for Uncrustables continues to soar, fueled by both children and adults who appreciate the convenience of the sandwiches or simply enjoy satisfying their sweet cravings.
Despite minimal advertising, the success of Uncrustables has continued to grow. Last year, Smucker’s CEO, Mark Smucker, announced that the company plans to meet the increasing demand by opening a new factory. This facility, costing over $1 billion, is set to open next month and is expected to create approximately 750 jobs solely for making Uncrustables. This expansion signals the company’s commitment to meeting the rising demand for their crustless delicacies.
