Unveiling the Program Business Professional (PBP) Designation: A New Era of Excellence in Program Business Education

The Institutes and Target Markets Collaborate on New Business Professional Designation Program

The Program Business Professional (PBP) designation is a new credential for program insurance professionals introduced by the Target Markets Program Administrators Association (TMPAA) and The Institutes Knowledge Group. This designation, set to launch officially in May during the TMPAA Mid-Year Meeting on May 14, will replace the TMPAA’s current Certified Programs Leader (CPL) designation.

The collaboration between TMPAA and The Institutes began in 2023, with the PBP designation program integrating program business-specific content and educational courses from The Institutes’ CPCU designation program. This unique blend of courses enables professionals looking to advance their careers in program business to earn credit towards additional Institutes Designations.

The PBP program will comprise of four courses and exams, along with an ethics requirement. Participants in the PBP courses will also be eligible to receive Continuing Education (CE) credits. Gene Abbey, Director of Insurance Education and Services at TMPAA, emphasized that the introduction of the PBP designation reflects their commitment to offering a top-notch educational platform tailored to the dynamic program business landscape.

Adam Carmichael, CPCU, President of The Institutes Knowledge Group, reinforced their dedication to providing the knowledge and skills necessary for success in program business through the joint development and launch of the Program Business Professional designation with TMPAA. The unveiling of the PBP designation is a significant step towards enhancing the standards of excellence within the program business sector.

Greg Thompson, a long-time TMPAA Advisory Board Member and program consultant, highlighted that while Target University has been providing education for 12 years through its Certified Programs Leader (CPL) educational product, he believes that this collaboration will offer even more value.

The creation of this new credential reflects TMPAA’s commitment to staying up-to-date with industry trends and offering its members access to cutting-edge educational opportunities.

With this new credential on offer, insurance professionals can now take advantage of a comprehensive range of education that will help them excel in their careers while keeping pace with evolving industry requirements.

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