Business Insider is currently seeking nominations for their ninth annual list of the most innovative CMOs in the world. The nominees must be senior marketing executives at consumer brands who have been in their roles for at least six months, and they do not necessarily need to hold the CMO title. The CMO role is constantly evolving to adapt to new technologies and changing customer behaviors, and top marketers are facing challenges in navigating a fragmented media landscape and the introduction of new technologies like generative AI.
To be considered for the list, nominees must have strong financial acumen and be able to communicate effectively across all functions of the company while enhancing the reputation of the brand. Criteria for the list will include factors such as influence on company performance, role and responsibilities, brand size, and industry impact. Nominations supported by case studies and quantitative data will stand out.
Business Insider will determine the final list based on their reporting and nominations received by April 30th. To see last year’s list, visit the Business Insider website.
