In a bid to expand its digital presence, Wendy’s is currently offering customers a special promotion where they can get a free order of French fries on Fridays. The fast-food chain announced the deal, which will be available through the Wendy’s app when customers make a purchase. The promotion includes all sizes of fries and will continue throughout the year at participating locations across the U.S.
The Ohio-based company has been focusing on digital transactions, with more than 6,000 locations in America as of the end of 2023. Wendy’s is joining other fast-food chains in offering deals to customers through their mobile apps, following in the footsteps of McDonald’s which recently began offering free medium fries for $1 in spending on its app, extending the offer into 2024.
Customers can take advantage of Wendy’s free fries deal by loading the offer onto their app and scanning it at the register when they make a purchase. The promotion aims to give customers a special treat to start the weekend off right and encourage loyalty through mobile apps and promotions. With digital transactions becoming increasingly important, fast-food chains like Wendy’s and McDonald’s are finding new ways to engage with their customers and build brand loyalty.
