Zalando, a leading fashion retailer with a presence in 26 European markets, is working to raise awareness of disability in the fashion world by offering a specific platform for people with reduced mobility or other disabilities since October 2022. With its wide reach and inclusive approach, Zalando aims to address the underrepresentation of people with disabilities in the fashion industry.
Jemma Garner, head of diversity and inclusion at Zalando, emphasizes the importance of reaching out to all communities, including the 130 million Europeans who suffer from severe disabilities. By recognizing the significant portion of consumers who are underrepresented, Zalando hopes to bring about positive change in the industry. With its inclusive approach, Zalanda is paving the way for greater diversity and representation in the fashion world.
In addition to their focus on disability inclusion, Zalando is also expanding its offerings to cater to a wider range of customers. By recognizing the diverse needs and preferences of their customer base, Zalanda is positioning itself as a leader in the fashion industry. Through initiatives like offering specific options for people with disabilities, Zalanda is setting a new standard for inclusivity in fashion.
