Abercrombie, after successfully establishing consumer trust with its Curve Love jeans, expanded this approach to dresses. The next step for the company is to focus on occasions such as launching bridal wear while continuing to build trust as a brand that can provide formalwear. This careful growth strategy is essential for Abercrombie to continue gaining market share in the future.
Despite experiencing significant growth last year, experts like Saunders believe that Abercrombie’s growth rate will likely slow down. Managing investor expectations will be crucial as the company continues to attract new shoppers and encourage existing shoppers to spend more. Additionally, global growth outside of North America remains a priority for the company through 2026.
One brand under Abercrombie that is also in the midst of a comeback is Hollister. However, economic concerns like inflation may affect consumer spending habits, and the company must ensure that shoppers continue to spend. Despite this, Abercrombie’s outperformance relative to the rest of the apparel sector reflects the strength of its corporate playbook. Diversification outside of denim and a focus on the menswear business are priorities for Abercrombie as it strives to maintain and build on its appeal and success.
With the achievement of its 2025 sales target two years ahead of schedule, Abercrombie now aims to prove sustainability, profitability, and continued growth in the coming years. The company’s focus is on maintaining its current trajectory and building upon its achievements to ensure long-term success.
