Amazon has decided to discontinue its “Just Walk Out” self-service technology at Amazon Fresh stores in the United States. Instead, the company is introducing the “Amazon Dash Cart,” which allows customers to scan items, place them in the cart, and pay automatically to skip the checkout line. An Amazon spokesperson, Jessica Martin, stated that this change was made to enhance the shopping experience by offering more value, convenience, and selection. Customers expressed a desire for easier access to nearby products and deals, the ability to view receipts while shopping, and monitor savings during their visit.
While Amazon is discontinuing the “Just Walk Out” technology at its Amazon Fresh stores in the U.S., this system will remain in place at Amazon Go stores and smaller Amazon Fresh stores in the U.K. In 2021, Amazon also opened its first cashier-less physical grocery store in London, marking a significant expansion of this technology outside the United States. The company aims to address customer concerns by introducing this new technology that provides more benefits and enhances their overall shopping experience.
