Amazon.com Inc.’s “Just Walk Out” technology, which employed 1,000 contractors in India to serve as virtual cashiers, was not powered by artificial intelligence as previously reported. This revelation has prompted the company to shift its focus towards traditional self-checkout counters and “Dash Carts,” equipped with a scanner and screen that allow customers to check out as they shop.
Despite initial excitement surrounding the Just Walk Out technology, it faced challenges and relied on off-site contractors in India to monitor and label videos for accurate checkouts. The system failed to meet Amazon’s targets, with 7 out of 10 sales requiring human intervention. This proved more costly than traditional self-checkout methods, leading Amazon to abandon its plans for cashier-less shopping beyond convenience and grocery stores.
The company’s decision reflects a shift in strategy in light of the challenges faced by the Just Walk Out technology. However, this does not mean that Amazon is abandoning its ambitions entirely. Its ambitious plans to expand cashier-less shopping technology beyond convenience and grocery stores were evident when the Just Walk Out technology entered the clothing retail sector in 2023.
In conclusion, Amazon’s use of human-powered technology in its Just Walk Out system highlights the complexities and costs associated with cashier-less shopping. As the company navigates this transition and refocuses its efforts on other technologies, it remains to be seen how these changes will impact the retail landscape.
