McDonald’s has just launched a new advertising campaign in the Netherlands that is bound to make customers stop and smell the fries. The company has introduced billboards that emit the aroma of their famous French fries, strategically placed within 200 meters of their restaurants.
This innovative approach to advertising is designed to leverage the familiar scent of McDonald’s to attract customers. The billboards are plain at first glance, but when people get within five meters of them, they release the enticing aroma of fries. This is the first time a billboard has been used to spread the smell of McDonald’s food.
The goal behind this campaign is to enhance brand recognition by creating a sensory experience that will hopefully drive traffic and sales to their restaurants. In a promotional video for the campaign, McDonald’s officials explain how ventilators were used to “suck and diffuse” the scent of fries, which were placed inside the billboard. This unique approach showcases McDonald’s commitment to thinking outside the box when it comes to marketing their brand and products.
In addition to this new campaign, McDonald’s has also announced that they will begin selling Krispy Kreme doughnuts in all U.S. stores starting in 2024. This rollout is set to begin in the second half of 2024 and is expected to be completed by 2026. McDonald’s continues to find creative ways to connect with consumers and promote their products in engaging and interactive ways.
Overall, this unique advertising campaign demonstrates McDonald’s willingness to take risks and try new things in order to attract customers and promote their brand.
