Renzo Rosso, the Founder and President of OTB, was honored with the Special Film Impresa-Unindustria Award for creativity for his docuseries MADE – Made in Italy, Made Perfectly. The award was presented to him in Rome during the second edition of the Film Enterprise Award, an initiative by Unindustria with the support of Confindustria. This initiative aims to highlight the values of companies and the people who work there through the art of cinema.
During a discussion with Renzo Rosso, Mario Sesti, a director and film critic, and Giampaolo Letta, President of Film Impresa, Rosso shared his vision for the future and growth of the Italian fashion industry worldwide. He emphasized that supporting Italian artisans is crucial to promoting their unique skills and talents.
Rosso created MADE to showcase the talented artisans behind Italy’s luxury goods. He believes that these small producers are true artists who bring luxury goods to life. In fact, 80% of the world’s luxury goods are produced in Italy. According to Rosso, creative directors and artisans play equal roles in creating products.
The MADE Campaign aims to celebrate Italy’s fashion industry while inspiring more young people to pursue careers in this sector. Rosso’s dedication to promoting Made in Italy products and artisans is a testament to his commitment to the industry’s growth and success on a global scale.
Overall, this award ceremony highlights the importance of recognizing and supporting Italian artisans in the fashion industry while promoting their unique skills and talents worldwide.
