Empowering Voices: How NOHO HOME and Speeko Leverage Google Ads to Succeed in the Business World

Small businesses leverage Google to achieve success

NOHO HOME by Jalene Kanani, founded in 2018, is a brand that showcases the sophisticated side of Hawaiian culture. The brand offers decor and luxury home products that authentically represent Hawaii’s history and culture. Jalene Kanani, a Native Hawaiian artist and textile designer, designs all of the products herself and produces many of them in a small-batch micro-factory in Hawaii. Today, her products are carried by major department stores.

Meanwhile, Speeko utilizes Google Workspace for collaboration and organization while Google Ads help drive traffic to their website. In 2023, the number of clicks grew from 80 to 80,000 per month. Nico, a recipient of the Google for Startups Founders Funds, mentions that Google Ads is easy to use for small businesses starting on the platform. Speeko now has over 300,000 registered users.

Gemini has recently helped Speeko create and update their library of over 400 coaching exercises. Nico notes that this has allowed them to have a greater impact on people from diverse backgrounds who want to speak up confidently as they believe that the way one speaks can significantly impact their professional trajectory.

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