Evolving Carrier Relationships in the Age of Technology: A FreightWaves 3PL Summit Discussion with LoadSmart

Spotlight on technology needs and opportunities for small fleets by Loadsmart

During the FreightWaves 3PL Summit held on Wednesday, LoadSmart’s vice president of digital sales, Casey Monahan, sat down for a fireside chat with Grace Sharkey. The focus of the conversation was on how technology can be used to drive fleet growth and what smaller fleets require in today’s rapidly evolving technological landscape.

Monahan emphasized the importance of small carriers to LoadSmart, highlighting them as a vital component of the company’s operations. He underscored the need to keep these carriers satisfied not only as a brokerage but also as a technology partner. Monahan pointed out that LoadSmart takes feedback from its carrier partners seriously and provides a platform where they can communicate with each other and offer suggestions for improvement.

Load matching was identified as one of the significant challenges in the industry, with Monahan acknowledging that filters can be applied to load boards; however, finding the perfect freight remains elusive. Monahan expressed LoadSmart’s goal of helping carriers expand their fleets from five trucks to 25 trucks and beyond.

Monahan discussed LoadSmart’s focus on AI products that simplify data interaction for users. The Copilot product was highlighted as an excellent tool that allows users to ask system questions and retrieve valuable insights easily. LoadSmart is continuously developing new AI products to improve user experience and provide valuable analytics to carriers.

In conclusion, the discussion shed light on the technology needs of small fleets and the opportunities available for leveraging innovative solutions to drive fleet growth and success in the industry.

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