In 2023, Business Insider announced that it would revert back to its original name after facing challenges with Facebook’s algorithm change that de-emphasized news content. CEO Barbara Peng made the decision to refocus the outlet on its core strengths of business, technology, and innovation reporting. There were discussions within the company about potentially replacing Carlson during the online backlash from Ackman and his followers. However, Axel Springer praised Carlson for his leadership in building an award-winning newsroom with a global readership and emphasized the company’s renewed commitment to business news. Despite legal threats from Ackman over BI’s investigative reporting, Axel Springer supported Carlson throughout the controversy.
Facebook’s Algorithm Change Forces Business Insider to Reclaim Its Name and Refocus on Core Strengths
