From Farm-to-Team: How Caitlin Clark is Boosting Indianapolis’ Economy and Basketball Fandom

Expect Indianapolis’ Economy to Soar Because of the ‘Caitlin Clark Effect’

The excitement for the WNBA draft is building in Indianapolis as Caitlin Clark, a star player from Iowa, is expected to be drafted by the Indiana Fever. Dubbed the “Caitlin Clark effect,” the hype surrounding this pick is giving the city a major economic boost.

The anticipation for Clark’s arrival has already led to an increase in ticket sales and fan interest. Dr. Michael Hicks, who conducted an economic study, expects more than 26,000 additional fans to attend Fever games throughout the season compared to last year. This surge in attendance is projected to generate over $2.5 million in revenue for Indianapolis.

As women’s basketball continues to grow in popularity, Clark’s presence on the team is generating buzz and excitement among basketball fans, including IU students. For Stacey Miller-Jones, women’s basketball has always been a favorite pastime and she is thrilled to see women players gaining recognition and success. The recent NCAA Women’s Basketball Championship game even drew higher viewership than the men’s championship last weekend, highlighting the growing interest and support for women’s basketball.

With Clark leading the way, there is a palpable sense of excitement and anticipation among fans and spectators. As we get closer to draft day, everyone will be tuning in to watch which star player will join the Fever roster and lead them into their next season on May 14 on the road against the Connecticut Sun followed by their home opener on May 16 against New York Liberty

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