As a devoted Royals fan, Gina Siebel has always been passionate about the team. Her love for the Royals inspired her to start her own T-shirt design business in 2015. That year, she created a design featuring the word “Swagger” with the “W” designed like the Royals crown logo. The response was overwhelmingly positive and Siebel felt confident enough to pursue her entrepreneurial dreams.
What started as a small business in her basement has now blossomed into a thriving warehouse in Lee’s Summit. KC Swagger specializes in printing merchandise for local schools, club sports, and professional teams of all sizes and ages. The company is known for its high-quality designs and commitment to customer service.
As the Kansas City Royals open their season at Kauffman Stadium on Thursday, Siebel couldn’t be more excited. She has already prepared a lineup of Royals sweatshirts and T-shirts for the upcoming season, with plans to create more designs inspired by new team additions like Bobby Witt Jr. and the incoming pitchers.
Despite her success with designs for other teams like the Chiefs and KC Current, Siebel remains grateful to the Kansas City Royals for giving her the confidence to pursue her entrepreneurial dreams. Regardless of wins or losses, the team will always hold a special place in her heart, embodying the spirit of community and support that fuels her business.
